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Fundementals of Real Estate Software CRM
There are many benefits to the use of CRM for tactical day-to-day operations as well as at a strategic business level. There are several challenges to managing change when implementing new home and...
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53% Did Not Follow Up By Email – 86% Did Not Follow Up By Phone
Startling, but true! Do you follow up with every lead? According to a Builder Target survey of 425 new home communities, 53% of online leads did not get an email response. Even more startling is that...
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All Leads are Not Created Equal – Establish a Rating System
The first step in the process of lead management is the necessity to make certain that every lead, whether it comes from your website, sales center, or other lead generation method, is captured into a...
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Managing Broker and Agent Relationships With CRM
When we talk about real estate CRM software, our first inclination is to look at it as a way to manage leads, prospects, and purchasers through the purchase cycle. However, in today’s real estate...
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Using Condo Sales Software for Performance Based Coaching
In today’s real estate sales market a primary challenge for management is to maximize results for every lead by making certain all sales activities are consistent and done with a high degree of...
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Real Estate Software CRM – Convert Return on Marketing
The acronym CRM gets thrown around a lot when talking about project marketing tools and condo sales software. The actual meaning of CRM is Customer Relationship Management. Homebuilders in today’s...
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Part 1: Lead Registration Pages – Too Little, Too Much, or Just Right
Marketing professionals are often split on what information you should request from your web leads. There is a fine line between asking too many questions and not enough from your potential home...
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Part 2: Lead Registration Pages – Is There a Right or Wrong Approach?
Recently we talked about the two different methodologies for gathering information from your leads on a lead registration page. One theory is to ask just for the basics, the other is to include a...
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Part 3: Lead Registration Pages – Tips and Tricks for Effective Registration...
We previously talked about the different schools of thought in gathering lead registration information, and we talked about the pros and cons of the various approaches. Here at Lasso, we help hundreds...
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Automating Sales? Ponder These As You Prepare…
These days we automate everything. From banking online to email at our fingertips we are tuned in and up to the minute with our reactions. We know that just about everything we encounter in our daily...
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Why You Should Manage Duplicate Registrants
As a sales professional who uses a home builder CRM system, you’ve undoubtedly heard the request time and time again to clean up your duplicate registrants. It sounds like a lot of work, but done...
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10 Tips to Personalize Communication to Prospective Homebuyers
Originally posted on the Lasso CRM Blog. In this age of media overload, it’s more important than ever to create meaningful marketing pieces that are able to cut through the clutter, particularly with...
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Managing Condo Inventory with CRM
Mosaic on Hermann Park, Houston, TX (Photo source: mosaichouston.com) Selling a condominium community can be lots of fun. Often, condo buildings are located in bustling urban centers and present...
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How to Get Useful Data from your CRM System
This article originally appeared on the Lasso CRM Blog. We’ve heard the saying, “Garbage in, garbage out.” It has numerous applications, but is especially true of CRM systems. Having a CRM that’s been...
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